Expert coaching to help you sell more private tours

This weekly video series will help you implement new strategies to increase the number of private tour inquiries you receive and the number of deals you close. Begin to implement these methods as the holiday season approaches and have me available to talk through any questions you have. By the time you complete the course I want you to:

  • Have a new process in place with beautiful estimates/quotes/proposals
  • Use persuasive copy on your website to sell more private tours
  • Find new ways to market to corporations, bachelor(ette) parties, and birthdays

6-Week Coaching Program

Live video lessons every week, marketing templates, and a course partner to check-in with every week. Participants also receive an in-depth, one-on-one meeting with Joe to review the new private tour proposal you’re going to create during the program.

Coaching starts Wednesday, November 6th for $599.

Reserve Your Spot

While you offer private tours, you may not have a professional sales process in place

You know that small changes could help you attract more private tours, but you still have public tours to worry about. Maybe you’re sending leads an email with details, or a quick PDF you put together. This course will guide you through a new process that helps you sell more private tours and increase your prices.

So, let's work together!

We'll meet on video chat at 11am CST every Wednesday. Each class is a combination of lessons and answering your questions. All sessions will be recorded and available online if you are unable to attend. Participants get unlimited email access to Joe throughout the program, so send over every question you have after watching the videos. See the full coaching schedule here.

Week 1: Identifying your target guest

  • Build your ideal private tour guest
  • Know how to win them over
  • Find new ways to increase the price

Week 2: What to write on your website

  • Use landing pages
  • Write persuasive copy
  • Map the customer journey

Week 3: Defining your sales process

  • Implement sales tactics
  • Know what questions to ask on the phone
  • Qualify leads

Week 4: Creating your new proposal

  • Set up an online proposal system
  • Know what to include on every page of your proposal
  • Be able to quickly send new proposals

Week 5: Finding new opportunities

  • From public tour guests
  • Leverage affiliates
  • Use offline tactics

Week 6: Nurturing past guests

  • Segment your mailing list
  • Provide value
  • Build community

You also get:

  • Joe's email newsletter template
  • Discovery phone call template
  • 6-week cycle book for organizing your tasks
  • Private tour survey questions
  • Office hours, a 1hr video meeting each week with Joe
  • Private tours sales packet template
  • Private tour estimate template
  • Unlimited email access for any questions you have

You'll also be paired with another tour operator

Having a colleague to support you throughout the course will help you implement these new methods. These optional, weekly video chats will be an opportunity to work together on building your business.

Reserve your group coaching spot today

The next cycle begins Mon, Nov 4th and ends on Fri, Dec 20th. Our first online session will take place Wed, Nov 6th.


This is for you if you want more personalized support.

  • Participate in live classes
  • Unlimited email access
  • Attend office hours
  • Have a one-on-one proposal review
  • Assigned course partner
  • Access all templates
Pay $599 today


This is for you if you want to get the information and do it yourself.

  • Receive weekly recordings
  • Access all templates
Pay $199 today

Not ready to sign up yet?

Join the mailing list for expert advice on marketing your tour.

"I really enjoyed your class and what it has done for me. I have almost every Thursday between now and December filled with private tours. I have booked 3 huge tours [and] several small private tours."
- Debra Smith, Owner of Taste of Thomasville

Frequently Asked Questions

How much can we get done in 6 weeks?

A lot! One of the great things about 6-week cycles is the ability to move at a pace that works with your availability.

Are you an expert in all things sales and marketing?

I am not. BUT! If there is something I don't know, I will use my resources to find out.

How much time is needed?

Approximately 3hrs per week. There will also be some homework that could take a couple hours some weeks.

What if I fall behind?

Even once we complete the group coaching, you'll still have access to all recordings and templates to work through when you have time.

Is this program for all stages of business owners?

It is. The items we'll be covering are core to all levels as it focuses on foundational sales and marketing principles.

Don't wait for "next time"

These courses are only being offered one cycle at a time. There is no guarantee that future coaching will be offered with the same focus on Private Tours at the current price.

6-Week Group Coaching Program

Reserve Your Spot

About Your Coach

Joe has spent the last 9 years working with food tours around the world. As the creator of EzSites, a pre-packaged website specifically for food tours, he has helped advance the industry by creating new tools that help tour operators market their business more successfully. Previously the Director of Product for EzTix Event Ticketing, he now works directly with food tour operators around the world.

Joe is a TedX Speaker and the author of 6-Week Cycles, a corporate culture & productivity book. He is an active voice in Chicago serving as a judge for Google Startup Weekend events, mentoring undergraduate students through DePaul University's entrepreneurship program, and the founder of The Entrepreneur's Workshop — a monthly educational & networking resource for Chicago entrepreneurs. His agency, Martin Creative, has worked on projects for McDonald’s, Microsoft, Anheuser-Busch and more. Joe is an international speaker and has given several presentations at the Global Food Tourism Conference throughout the years.

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